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This new browser plugin will stop Google products dominating search results
A new browser extension promises to get rid of the clutter that accompanies Google search results today, stripping them back to just “ten blue links”.
Simple Search, developed by The Markup, doesn’t actually change the search results, however, so marketers can sleep easy knowing that their traditional SEO tools will prove just as effective – perhaps even more so.
When Google first started it received praise for its simplicity, providing users with just ten blue links per page in response to their search query. Today, however, Google adds a plethora of other content before users even get to the first link.
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An investigation carried out by The Markup earlier this year found that 41% of the first page of Google’s search results and 63% of the first screen on mobile devices was given to “direct answers” – content other than search links. In addition, for more than half of the 15,000 search results that were analyzed, Google gave 75% of the page to itself.
The good old days
“Remember when search results provided ‘ten blue links’ that sent you to the right place, rather than having to wade through a plethora of sponsored results and info boxes first? We do, too. So we turned back the clock,” The Markup explains. “Simple Search doesn’t modify the search page, it just adds a new view on top, showing just those “traditional” search results provided by the search engine. If you’d rather see the other results, too, you can easily close the window.”
When using the Simple Search plugin, individuals will be presented with the exact same search results they would normally see, but without Google’s other content. The extension overlays a box displaying ten blue links and nothing else. The box can simply be closed if users desire to see the Google content underneath.
The Simple Search plugin is available for Firefox and Chrome browsers and works for both the Google and Bing search engines. It can also be toggled on and off with the click of a mouse.
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Date
11 Nov 2020Sources
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Google Cloud is launching an exclusive AI management platform
Read MoreArtificial intelligence is becoming ever more ubiquitous among businesses, but a new platform available via Google Cloud promises to further accelerate this growth.
Prevision.io, a new pay-as-you-go solution, claims to allow companies outside of the Fortune 500, which lack extensive data science knowledge, to build, deploy, and manage AI projects in the cloud.
The Paris-based start-up behind the platform, founded in 2016 and led by chief executive Tuncay Isik, says its customers include delivery company La Poste, French banking group BPCE Group, and pharmaceutical company MLOps.
The solution has been built on Google Cloud itself and is now available on Google Cloud Marketplace.
How does it work?
Prevision.io says users can start building and deploying models immediately after subscribing via Google Cloud Marketplace, with no long-term contracts, licensing, or per-user fees.
Once historical data is imported, whether it exists in buckets or in an SQL data source like BigQuery, users can start applying their own models inside Prevision.io, or use the platform to build their own model.
Customers can use Prevision.io to experiment with new machine learning models, automate training and prediction tasks, and deploy scalable working models, as well as to monitor infrastructure and model behavior to understand changes in resource utilization and underlying data.
Read morePrevision.io claims its use cases include allowing utilities companies to better forecast their energy consumption, as well as enabling transportation companies to build machine learning models that can inform logistical operations based on fluctuating supply and demand.
User spending on Prevision.io's platform will be added to their overall spending on Google Cloud.
Google Cloud has continued to expand the range of products it offers over the past year. Earlier this month, the company announced it is expanding into the data lake storage business through a new product called BigLake, which is based on its BigQuery service.
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