Snynet Solution Logo
MON - SUN: 10 AM - 6 PM
+60 11 5624 8319


India's e-com festival season sale up by 65% this year at $8.3 billion

Image Description

The online sales in India this festival season has been better than industry estimates at $8.3 billion (close to Rs 61,250 crore) between October 15 and November 15 — a 65% year-on-year growth. 

According to the market research firm RedSeer consulting, Flipkart, including other platforms in it, was the leader during the whole festive month with 66% share of the total sale.

The Gross Merchandise Value (GMV) clocked by e-commerce firms last year was $5 billion during the festive month. Last year, close to 47 million shoppers bought from e-commerce during the festive season.

Mrigank Gutgutia, director at RedSeer said: “We had forecast $7 billion in sales but the actual figures surpassed our expectations clearly, showing how comfortable consumers have become with shopping online even in a pandemic-hit year.”

Tier 2 and 3 towns drive growth

As has been the emerging trends recently, this year’s festive sale was driven by Tier 2 and Tier 3 towns. The research firm said 88 million shoppers purchased goods on e-commerce this festive season, with 55% coming from Tier 2 towns, and 45% from metros and Tier 1 cities.

There was 88% customer growth from last year, as close to 40 million shoppers coming from Tier 2 and Tier 3 towns bought on e-commerce platforms.

"One clear lesson from this festive season is that e-commerce has become more mainstream than ever. It is imperative for brands and sellers to shift their focus to online quickly and enable a seamless online experience for the customer in order to thrive in a post COVID world," Mrigank Gutgutia added.

Smartphones dominated the list of products sold, with an increasing share of users from Tier 2 cities. With Covid-19 forcing individuals to work-from-home, electronics and large appliances saw a jump, clocking 29% of the overall GMV.

Smartphones worth Rs 1.5 crore were sold every minute across online platforms in the first week of festive sales.

With people mostly confined to their homes, fashion did not do all that well. GMV per customer also dropped to Rs 6,600 from Rs 7,450 last festive season.

Flipkart and Amazon story

Flipkart and Amazon shared 88% of the total sale this festival season.

As per RedSeer's report, Flipkart was the leader in the festive season, with 66% share of the total sale.

Flipkart saw at least 40% growth in its flagship Big Billion Days (BBD), compared to the same event last year.

Flipkart’s early access sale started on October 15, while Amazon’s sale started on 16. Amazon sale ended on November 13, while it ran till November 15 for Flipkart.


27 Nov 2020



Other Blog

  • Starling Bank brings iZettle payments to its business customers

    Business customers can view transaction data directly from within Starling Bank app.

    Read More
  • Windows 11 update has system-wide live captions to help boost its accessibility aims

    Despite Windows 11 being sequestered behind hardware requirements such as TPM, Microsoft is doing its best to make its latest OS as accessible as possible for the deaf and hard of hearing communities, with all new system-wide live captions. 

    Available today (April 5) after Microsoft's event, the brand new live captions feature allows users who may be deaf, hard of hearing or those who just like subtitles to easily access captions across all audio experiences and apps across Windows. 

    Live Captions will also work on web-based audio, allowing users to view auto-generated captions on websites and streaming services that might not otherwise support or have the best captions. 

    Unfortunately, it is currently unclear if Microsoft will be bringing the live captions feature to Windows 10, in order to let as many users as possible utilize this useful accessibility feature. 

    Analysis: an accessibility win that is not accessible for everyone

    There is no denying that more accessibility options are a good thing regardless of where you use them yourself or not, however, Microsoft deserves as much criticism as praise for this new feature as, for now, they’re keeping it exclusive to Windows 11. 

    With Windows 11’s growth recently being shown to have dramatically stalled in March, it makes sense that Microsoft’s latest OS may need some more killer features to tempt users into upgrading from Windows 10, however holding accessibility features random certainly is not the way to do it. 

    While holding this feature to ransom would be bad enough if upgrading was a simple one-click process, Windows 11 does not make things that easy as it infamously requires TPM 2.0, a feature that many computers, manufactured before 2017, do not have.

    Mercifully, captioning services are becoming more and more common across web pages and streaming services, you can even listen to all of our articles, for instance, however, these services all have their potential problems and require individual set up, so it's far from a perfect solution. 

    With Microsoft having only just announced this new feature for Windows 11 during their hybrid work event, we can only hope that it is not too long before the tech giant sees sense and brings this feature to older versions of Windows to benefit all users, rather than just those on Windows 11.

    Read More
  • Apple M1 Macs are getting their own version of Google Chrome - but it's already causing issues

    Google says it's working on Chrome bug that is crashing some Apple M1 Macs.

    Read More
  • Google, YouTube roll out new safety features for kids

    Google is rolling out a series of updates to YouTube and its Search feature aimed at increasing safety for kids and teens on its platforms.

    Read More

Find Out More About Us

Want to hire best people for your project? Look no further you came to the right place!

Contact Us