Snynet Solution Logo
MON - SUN: 10 AM - 6 PM
+60 11 5624 8319


Facebook to stream cricket content, partners with Sony Pictures

Image Description

Social media platforms, along with streaming networks, are getting serious about sports telecasts, which hitherto had been dominated by television channels.

Recently we had Amazon Prime Video walking away with the India territory telecast rights of cricket from New Zealand.

And now we have Facebook signing a digital content partnership with Sony Pictures Networks India (SPNI) for the Indian national cricket team’s tour of Australia.

The partnership will involve exclusive video-on-demand match content being showcased on Facebook Watch, across three ODIs, three T20Is, and four Tests.

Sony, of course, has the telecast rights for the series in India.

The tour began on November 27, and will run till January 19, 2021.

What the partnership means for Facebook and Sony?

The content will include match highlights, in-play moments with best catches, best wickets, and man of the match among others and will feature on Sony Sports India’s Facebook page.

Manish Chopra, Director and Head of Partnerships, Facebook India, said, “At Facebook, we are committed to deepen and enhance engagement with cricket fans across the globe by bringing best-in-class, premium action to them in ways that ignite conversations, build connections and enhance affinity towards the sport. We are delighted to work with Sony Pictures Networks India (SPNI) to bring some of the most exciting moments from one of India’s most awaited overseas tours to cricket fans on Facebook Watch.” 

Manish Aggarwal, Head, Growth and Monetisation, Digital Business, Sony Pictures Networks India, said, “We are excited to partner with Facebook as the exclusive social media platform for the India tour of Australia. This association will enable us to offer interesting match content to a host of cricket enthusiasts and drive further engagement for the much-hyped tournament, across the Indian subcontinent. This collaboration will surely get the fans closer to the game.”

Not the first tryst with sports for Facebook

Facebook is already the rights holder for the telecast of the popular La Liga (Spanish football league) in India.

Facebook also tried, albeit unsuccessfully, for the telecast rights of the IPL for the 2018-2022 season. It was ready to put in Rs 3900 crore. But it was pipped by the Star Network.

The Disney-owned Star platform is the one that dominates the cricket telecast/streaming segment in these parts. It has the rights to the Indian Premier League (IPL) until 2022. Star also has the rights to telecast/stream the Board of Control for Cricket in India (BCCI) and the International Cricket Council (ICC) matches until the 2022-23 season.

Star and Sony have been duopolising the field.

The arrival of deep-pocketed players like Amazon and Facebook, if not anything, will at least keep Star and Sony in check.


30 Nov 2020



Other Blog

  • Microsoft Edge update looks to be a bit of a buggy mess

    Many issues appear to occur when Bing is not set up as the default search engine.

    Read More
  • Best processors 2021: the best CPUs for your PC from Intel and AMD

    We’ve hand-picked the 10 best CPUs to get your PC running around at the speed of sound.

    Read More
  • Ransomware is not out of control; security teams are

    Behind all successful ransomware campaigns, is an ill-prepared and exposed security infrastructure.

    Read More
  • Paytm launches its own mini app store - We tell you why

    Paytm has launched its “mini app” store to “support Indian developers”, and in the process taken the fight to the Google camp.

    Read More

Find Out More About Us

Want to hire best people for your project? Look no further you came to the right place!

Contact Us